Newsletter n°55 January 2014

Production of furniture in Sweden: a good example for EUROPE

The 2014 edition of ” Stockholm Furniture & Light Fair ” opened auspiciously, for the “Swedish Federation of Wood and Furniture Industry .” 2013 has been a great year for the retail furniture in Sweden : with 3.5 %, it exceeded expectations that were 1 % In fact it has also exceeded the numbers of retail in general, which are 1.9 %. This growth occurred in the first month with a stagnation in the summer and a recovery in autumn.
The prospects for 2014 are good : Swedish consumers now want to invest in their home.

A small tour of 2014 edition of Stockholm tradeshow, to which Ergonoma Journal participated with a booth in the “professional” sector of the show :

This year , it is the Danish and Italian firm GamFratesi ( Stine Gam and Enrico Fratesi ) that was the guest of honor: they developped the entrance of the Stockholm Furniture & Light Fair 2014 into the expression of a real marriage between the Danish tradition , characterized by attention to detail and the pursuit of minimalism and Italian eccentricity combined with the desire to tell a story.
GamFratesi has given the “tempo” of the 2014 show by making a presentation space, showcase of a perfect blend of technology, poetry and tradition, where the design stands in balance between everyday situations of ‘respective cultures of the two designers.
Even more than the previous edition, there has been a real expression of the interaction between “domestic development” and “professional development” spirit.

This year’s edition bubbled with energy and breathed optimism.

Many exhibitors gave positive signals that the economy has turned.
“The mood at the Fair was very good. Many exhibitors gave positive signals that the industry is seeing better times and reported good business. A number of visitors as well as the press and media spoke of the show’s maintained high standard, that it has a concentration of profiled companies in a manageable format, personal appeal and proximity to the designers”, said Cecilia Nyberg, Stockholm Furniture & Light Fair event manager. This year’s fair had a total of 35 654 visits from 90 countries. There were 756 international visitors, which is about 27% of the trade visitors. There is continued great interest from the press and media, with a total of 1129 accredited media representatives, including 339 from abroad. The fair drew 5036 design enthusiasts from the public, compared with 4745 last year.

Stockholm Furniture & Light Fair’s social media activity and appeal have grown steadily. Together with Stockholm Design Week, the Fair has nearly 12 300 Facebook followers.
The next Stockholm Furniture & Light Fair will be held on the February 3–7, 2015 at Stockholmsmässan.

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