Came out of nowhere to cling to the summit. It’s a bit like Vicoustic’s story. Founded in Portugal in 2007, this brand is today the world leader in sustainable acoustic design. Its products are particularly popular with recording studios, restaurants and schools. Or more individually, home cinemas or offices requiring noise control. How this brand, present today in 70 countries (AV has just announced proudly that it will be the exclusive distributor of the brand in Australia from December 1, 2020) has managed to rise so high in just 13 years of experience? What’s his recipe? This is what we will try to understand.
Ultra high-end products
This is what emerges when looking at their decision / design chain. An omnipresent perfectionism. Which begins with a very deep understanding of sound and acoustic dynamics. An understanding that has nothing to envy that of the sound engineers of the greatest concert halls. Armed with this knowledge, they combine it with a large investment in research and development. This ensures them to remain at the forefront of acoustic technology. They combine the ultra sophisticated technical systems created with a stunning design to offer users uncompromising sound dressed in high quality products.
Vicoustic products are also considered on the market as those with the greatest adaptability and intelligence. They are thus systematically selected for the most difficult projects. Projects in which acoustic perfection is sought. As in some theme parks (Disneyland, Futuroscope) for example. Those who require a sophisticated soundscape. Vicoustic products are superior in adaptability, but that’s not all. They are also environmentally friendly.
Very early awareness of sustainable development
In 2017, Vicoustic once again took the world of acoustic design to speed. By announcing the development and production of a new sustainable raw material (VicPET Wool). As well as the first line of products using this material, the Vicoustic VMT. VicPET Wool is a non-woven fabric. While providing high acoustic performance, it is mainly made from recycled plastic bottles. Through extensive research and testing, Vicoustic has refined this material, which is now found in an entire product line.
This has led to the production since 2019 of acoustic products made from 250 tonnes of plastic waste, the equivalent of about 22 million recycled plastic bottles. The commitment to manufacture products with respect for the environment has since also been extended to the entire range of Vicoustic products. To create the notion of sustainable acoustics. A practice that the company resolutely wants to anchor in its DNA. Lastly, ecological commitment translates into a guarantee of product durability. A far cry from the horrible practice of planned obsolescence.
A leader, and for a long time
It is this mix between the quest for absolute technique and respect for the environment that seems to be the key to Viscoutic’s success. As evidenced by George Poutakidis, CEO of BusiSoft AV, who is delighted to become the exclusive distributor of the brand in Australia. “Viscoustic’s sustainability practices will be well received in Australia where more and more consumers are aware of a brand’s environmental impact.” The least that can be said is that Portuguese society has clearly “felt” the market. This has given him a leadership that does not seem ready to be challenged.
The success of Viscoutic is also encouraging proof to humanity. It is that beauty and sustainability can go hand in hand. This does not seem to be assimilated by all sectors, especially some of the most polluting. But Rome was not built in a day …